AI products and writing
The better AI gets, the more valuable human expertise becomes. Writing on working with AI where judgement matters, and the products built on that idea.
Judgement first
Start from what experts know and are accountable for, not from whatever a model can generate.
Knowledge resilience
Hard-won expertise should get stronger with AI, not quietly erode.
Honest evaluation
Evidence over hype, including about our own work.
What we do
Essays and series on AI strategy, agent design, and the expertise AI depends on.
Read the latestAI products built on the idea, currently in development. A waitlist is open.
See what's comingA small number of fixed-fee strategy sessions each month, for teams that want a second opinion.
How sessions workProducts
Most AI products optimise for replacing effort. Ours start from a different question: what would this look like if the goal were to make the experts using it better? The first products are in development now.
What we're buildingStay in the loop
Be first to hear when our products open up, plus occasional writing on AI and human expertise. No spam, unsubscribe any time.
The waitlist opens soon. In the meantime, new work is announced on LinkedIn , or you can leave your details and we will let you know directly.
Writing
Essays on strategy, readiness, agent design, and the reasons AI programmes often stall. This is the research behind everything we build.
Jeff Bezos's test of one-way and two-way doors maps neatly onto where to let AI act alone. The twist is that automation reshapes which door you are standing in front of, so reversibility becomes something you engineer rather than something you inherit.
Read insightPractitioners using JSON-schema enforcement, formal grammars, and regex-based decoding are doing classical symbolic AI without naming it. Naming it changes how the next round of investment gets made.
Read insightRetrieval augmented generation became the default for grounding language model outputs. For domains where being wrong is expensive, knowledge augmented generation is the next move, and the reason it works is older than the technique.
Read insightWho's behind this
Sammy Newman is the founder of AI For Human Expertise, where he writes on designing AI that strengthens human judgement instead of eroding it, and is building products on that idea.